Branding Crush Event Rentals
Branding for Crush Event Rentals started with the creative brief from the client. We utilized the information from the brief to find inspiration for three visual cues that would communicate the brand very well. Vintage luggage tags, vintage furniture and typefaces that evoked a classic retro style. As the concept progressed, we quickly found our way to a logo that we knew was right for our client.
After an early concept was approved by the client, we began to refine the typeface and finalize the color study of the “vintage tag” logo. We wanted the typeface and color of the brand to be unique but still touch on the familiar tone of the vintage style that would represent Crush Event Rentals in the marketplace.
Branding your company is a fantastic journey. From the initial creative brief, to inspiration, to final approval. It is very exciting to see your brand develop and then applied to your website and printed materials.
